Author Marketing Tool Kit

Ensure that your work achieves its maximum impact and reach by following these 10 simple but effective promotional techniques. 


1. Post your article to social media 

Facebook, Instagram, LinkedIn, and Twitter are extremely valuable resources for promoting your work. Twitter remains the most effective form of social media. Don't forget to use hashtags, tag @LivUniPress, and include images whenever you can. 

2. Update your email signature 

Alert colleagues and researchers of your work by adding your article's title, and the link to its webpage, to your email signature. 

3. Submit an article to The Conversation 

Widen your audience by featuring on The Conversation, an independent source of news and views, sourced from the academic and research community and delivered direct to the public. The piece would be around 600-800 words and you would receive considerable editorial support as it would be a collaborative effort between you and the editor (your expertise and their journalistic approach). Contact us for more information on submitting an article. 

4. Utilise your research community 

Discuss your work at networking events and conferences, and post to any relevant listservs. Get in touch if you require flyers or any other promotional materials. 

5. Follow us 

To keep up with news of latest issues, promotions, and general updates, follow us on TwitterInstagram, and Facebook, and sign up to our mailing list here

6. Recommend to your library 

Encourage your institutional library to subscribe to the journal, if they don't already do so. We offer subject packages and tiered pricing. 

7. Get in touch 

For all marketing queries, requests, and advice contact Moira Reid, Journals Marketing Assistant, at moira.reid@liverpool.ac.uk

8. Take advantage of Kudos 

Register for a Kudos account to enrich your content, share, and measure your impact. Click here to find out more.  

9. Contact your references 

If you have referenced scholars in your work, get in touch with them to make them aware of the article and how they can access it. 

10. Sign up for Table of Content alerts 

Be the first to know when new journal content, including your article, goes live. Sign up for TOC alerts here.